Postgraduate in Fashion Product Management

The Postgraduate in Fashion Product Management provides a strategic view of how fashion products work, bearing in mind a brand’s positioning and values, so as to optimize their collections all the way from inception to the moment they reach the consumer.

In this highly competitive context, the Postgraduate Degree fosters an understanding of production processes (efficient management and organization), marketing strategies and communication, as well as inspiration mechanisms and the ability to develop trends from a creative and cultural perspective.

The program strikes a balance between the analytical side and the creative side and provides knowledge of each functional area with which the fashion product manager is expected to interact (retail, visual, artistic direction, communication) so as to encourage a 360° strategy.

Student profile

• Fashion designers who wish to acquire a knowledge of collection coordination and product management.
• Product managers who wish to expand their knowledge of product development.
• Marketing professionals who wish to gain an in-depth knowledge of fashion products.
• Communications professionals who wish to gain an in-depth knowledge of products and production processes in order to make their campaigns more efficient.
• Professionals working in fashion companies who wish to gain an in-depth knowledge of everything relating to products and collections and their integration with other departments.
• Human resources personnel who wish to understand how all the departments related to a fashion product operate within an organization.

Methodology

The presentation of the content will be divided into classes, modules, and exercises that mimic the process and management of a professional fashion project. The course will therefore be organized into different types of classes: theoretical classes, case studies, workshops, talks by professionals, projects, and final projects.

Teaching program

• The Fashion System
• Critical History of Fashion
• Trend Analysis
• Art Direction for Fashion Campaigns
• Market, Segmentation, and Positioning
• Strategic Marketing
• Product Strategy
• Efficiency Analysis
• Style Codes
• Branding
• Branding and Product
• Luxury
• The Fashion Designer
• Fast Fashion and Trends
• Product Processes
• Product Mystery Shopping
• Definition of Style
• Strategic Product Project
• Final Project

Objectives

• Work with brand analysis tools to build the brand through the product.
• Emphasize the importance of cooperation between the design, marketing, sales, and production teams to carry out the strategy that has been defined.
• Introduce the main types of suppliers, materials, outsourcing, and logistics that surround a fashion product.
• Analyze trends and art direction in order to focus the collections from the creative, conceptual, and stylistic point of view.
• Define the structure, breadth, and depth of collections by analyzing sales, competition, and trends in order to develop a collection with the optimum final value, time, and costs.
• Analyze in-depth the product range and its efficiency at the POS using the product managers’ work.
• Give knowledge of consumer analysis, competition studies, team management, scheduling, and project development that is based on the design thinking methodology.
• Understand the level of involvement of each of the players (design, product, marketing, and communication) in the success of the collection.

• Integrated design and product departments or independent studios.
• Marketing departments.
• Product development.
• Product management department.
• Product marketing.
• Purchasing and supplier management.
• Quality control.
• Entrepreneur with own business.