This program prepares individuals to undertake and manage the process of developing both consumer and business markets, and communicating product benefits to targeted market segments. This includes instruction in buyer behavior and dynamics, sales promotions, building customer relationships, effective pricing, marketing campaigns, principles of marketing research, strategic market planning, advertising methods, customer service, retailing, and applications for specific products and markets.

The Associate’s degree will introduce students to fundamental concepts and principles in marketing. It will prepare students to meet the challenges in the dynamic field of marketing today.

Develop essential skills necessary for advancement or employment within a sales or marketing role in the hospitality, event, or meeting management industries. Complete the Sales and Marketing Specialist Certificate of Achievement and the Associate in Science graduation requirements as outlined in the Graduation Requirements section of the catalog. The outcome for the certificate of achievement is to prepare students for employment within the hospitality, travel, or tourism industries in a sales or marketing capacity.

The Department of Business offers associate degrees in several study areas for students interested in pursuing a business degree. Academic advisors can help select courses that apply toward a bachelor’s degree in accounting, administrative services, business education, business administration, economics, finance, management, marketing, or other business-related areas.

The Marketing certificate programs are designed to train those individuals whose career paths involve the creative techniques of both oral and written sales presentations, advertising, and marketing. Courses emphasize the tools used by marketers, the environmental forces affecting the marketing process, sales communication skills, the major components of modern advertising and promotion, marketing research, and advertising planning and strategy.

The Associate of Science in Marketing provides a balance of hands-on experience and academics to prepare students for a 21st-century career in marketing in a variety of industries. The program combines real-world hands-on class projects, a core set of general education courses with specialized marketing courses in consumer behavior, advertising, professional selling, and strategic marketing management.