The Vogue Fashion Branding & Communication course is ideal for those wanting to explore different facets of branding and marketing within the fashion industry, as well as those seeking to understand the theory and strategic planning behind a successful brand. It also explores how fashion brands engage, communicate, and connect with their consumers.

Discover the essence of the "Made in Italy" brand through this unique course. Analyze the impact of Italian media and fashion on global culture, and engage in site visits to iconic fashion and design locations in Milan. This experience is a deep dive into the influential world of Italian communication and style.

The Postgraduate Course in Brand Design equips future designers with a comprehensive understanding of branding, blending theory and practice. Specialize in brand creation for online and offline platforms, mastering visual design, strategic thinking, research, and conceptualization for impactful branding.

This course is created for students who wish to understand the marketing strategy of luxury brands and want to master tools and strategies in the dynamic and unique luxury sector. This course aims at providing students with current know-how and practical insights into the real issues faced by luxury brand managers.

Use brand positioning to cut through the noise of the marketplace. Understand why some campaigns thrive while others fail. Design, package, and sell your ideas to brand stakeholders and clients. Activate your brand/marketing strategies through online outreach channels. Develop a portfolio of your work. Students will earn a certificate upon successful completion of all required courses.

The Summer Graphic Design in Branding course explores the relationship between visual interfaces and user experience and seeks to understand how they are linked to printed and digital media, social media, digital dissemination, and promotion platforms, and how it all applies to the environments around us.

This certificate builds on the Graphic Design Entrepreneurial I program. It continues to provide the student with strong Graphic Design tools to develop a professional portfolio. Entrepreneurial skills are expanded on giving the student the necessary tools to become successful in managing their own design business.

The International Marketing Management program equips students with the knowledge, tools and mindset to deal with the challenges organizations are facing today. Rooted in Franklin’s liberal arts tradition, this major offers a curriculum that combines innovative and fundamental courses in marketing such as green marketing and Corporate Social Responsibility, digital marketing analytics, brand management with courses in management, politics, psychology and statistics with the aim of enabling students to understand consumers and their behaviors and to help companies design activities that create sustainable long-term value.

This Skills Competency Award provides the student with a foundation in Graphic Design and an understanding of the digital process when designing for print. They will also learn skills to promote their work and to develop entrepreneurial skills. These new skills will give the student the tools to become successful in managing their own design business.

This 12-month program will teach you the essence of branding and identity design. First, you will learn the basics of graphic design, color theory, typography, composition, and layout design, and participate in the studio classes. After that, you will move to the advanced courses 25 in total, including Branding, storytelling, copywriting, advertising, poster design, marketing, and many more. Upon completion, you will acquire strong identity and branding design capabilities, and you will be able to create logos, banners, and posters. Design marketing materials and much more.

Description Digital technologies have radically changed our ways of starting, growing, and scaling a business. Now more than ever luxury and fashion brands are leveraging the powers of technology to build a community, engage their audience, and validate their products. As the threshold to entrepreneurship has significantly lowered, competition is becoming more fierce and startup businesses need to be led by innovative strategies capable of maintaining high-profit margins while keeping assets light. In this course, students will learn about the new dynamics of the fashion and luxury industries when it comes to digital entrepreneurship. Students will learn how to plan, launch, and scale a fashion and luxury brand through lectures, real-life case studies, and hands-on research. The course will allow participants to understand what needs to be done in order to create an aspirational brand image, how to identify and exploit a market opportunity and achieve service and post-purchase excellence. Lastly, the course will address how a company blueprint can be brought to life, by identifying the right funding strategies to get a business running.