Academic Courses Programmes in Guatemala 2025

This specialization presented by Universidad Panamericana through the High Level Business School grants knowledge from all aspects of business competitiveness, and prepares students to work in companies and institutions that provide sustainable solutions and integrate sustainability into their business strategy for respond to the challenges posed by the current energy and environmental context.

This specialization presented by Universidad Panamericana through the High Level Business School provides knowledge so that professionals in the sales area learn to lead sales teams in a changing and globalized environment, define marketing and sales strategies to delve into what should be done to Get to know customers as well as possible, and specifically, it provides the necessary tools to achieve the sales objectives set by the organization.

Description: This specialization presented by Universidad Panamericana through the High Level Business School has been designed for people who want to develop business analytical skills in order to lead strategic initiatives focused on the financial area without being a financial specialist, being the academic alternative that will allow the participant to have a comprehensive vision of finances

This specialization presented by Universidad Panamericana through the High Level Business School grants advanced knowledge, from a professional and academic perspective, in the direction and management of operations and logistics. The challenges of the business environment demand professionals capable of creating and running companies of all kinds at a national and international level.

Currently Digital Marketing is the set of strategies that focus on the promotion of a brand or on the Internet. It is made different from traditional marketing by including the use of channels and methodologies that allow the analysis of results in real time. Digital Marketing considers various tools for its performance, such as Content Marketing, Email Marketing, social networks, among others, which increase your reach and influence in the consumer purchasing process.

This specialization presented by Universidad Panamericana through the High Level Business School provides knowledge and tools for the development of companies and businesses digitally, offering an integrated phase so that its graduates can articulate the Business area with the use of Technology. . Understand the change and evolution within the organization thanks to digital transformation and Know and understand the concept of digital transformation and digitized company.

This specialization presented by Universidad Panamericana through the High Level Business School provides knowledge and tools for tactical and operational aspects of people management in organizations. Graduates of these programs are generally well trained to carry out the "day to day" activities in Human Resources departments.

This specialization presented by Universidad Panamericana through the High Level Business School provides knowledge and tools. The brand language allows the transmission of the personality, values and most representative characteristics of the institutions. As part of the message launched by the institution with aspects that have the greatest influence on the positioning, reputation and perception of the brand.

This specialization presented by Universidad Panamericana through the High Level Business School provides knowledge and tools for the process of buying and selling products by electronic means, such as mobile applications and the Internet. E-commerce refers to both online retail and online shopping, as well as electronic transactions.