Financial risks are generally classified into market risks. Due to movement in financial prices, credit risks, liquidity risks, cash flow constraints and operational risks which arise from human or technical problems. The course will cover measurement techniques for different types of financial risks and instruments. Describe the financial risk and investment management. Identify the various investment strategies.

Digital marketing is the promotion of products or brands via one or more forms of electronic media. It is often referred to as online marketing, internet marketing or web marketing. Digital Marketing campaigns are powerful, cost-effective, measurable and can optimise the business of any niche easily and emphatically. A Digital Marketing Course enables participants to learn and master the complete landscape of online marketing and associated channels.

Learning this course will enable you to understand the scope and objectives of cost and management accounting, components of direct and indirect costs, cost recording and advanced methods of costing systems. To introduce the theoretical conceptsof cost and management accounting. To describe the basic concepts and processes of material, labour and overhead cost. To explain the various types of costing and budgeting.

The main objective is to provide the basic framework of finance such as functions of finance, tools for analyzing investment proposals, analyzing the capital structure pattern, time value of money, investment decisions, valuation of firm, taking decisions related to liquidity, working capital and dividend. Describe the financial objectives of the business. Develop a working knowledge and understanding of the theoretical framework and analytical techniques involved in investment and financing decisions.

Consumer behaviour is a field of study that focuses on the individuals, groups and organizations and the processes that the consumers use to choose, procure and use the products or services. Consumer behaviour as a specialized branch of study incorporates the concepts from psychology, sociology, anthropology, marketing, economics, behavioural sciences, decision making science and the core management.

Business Process Reengineering (BPR) is a systematic approach to help an organisation to analyse and improve its processes. This course clearly explains the various basic concepts, evolution, philosophy, Framework, drivers, approaches and models for Business Process Re-engineering (BPR). It also illustrates the techniques and tools for effectively implementing BPR to effectively transform the organisational practices for improving the efficiency of the firms. It also explains the relationship between the BPR and the information technology and other emerging trends and approaches. This course also describes how different companies have streamlined their processes, reduced their cost of operations, have created cross functional process excellence to increase value proposition to all stakeholders.

Biostatistics provides an introduction to selected important topics in bio-statistical concepts, measures and reasoning. This course imparts knowledge of statistics to the students and its application in biomedical sciences. It represents the need and uses of biostatistics in public health and medicine, data measurement scales, graphical and diagrammatical presentations of various data.

This course is designed to equip the student with advanced knowledge in the application of descriptive and inferential statistics in public health. The focus will be on need and uses of statistics in public health and medicine. Specific topics include, concept of the variables, graphical and diagrammatical presentations of various data, measures of central tendency, measures of dispersion, basic probability concepts and distribution, testing of hypothesis for single and two means and proportion, Analysis of variance. This course also emphasizes on the importance of correlation, correlation coefficient and regression (linear, logistic and other non nonlinear) in analysing public health data. The importance of data reduction and application of principal component analysis also included. This course will help students to develop advanced skills in analysing and interpreting data from Health, Allied Health, Public Health settings.

Advertising and sales promotion are the effective elements of the promotion mix. By large the companies now focus and invest more in advertising. Due to the invention of various technological developments, it has become more important for all the companies to work on the effective advertising strategies with the help of the digital media. To grab the wide market it is essential for the companies to devise various sale promotion techniques too. This program will help the learners to have a deeper understanding of the basics of advertising, its process and the various techniques. Learners will also have an in-depth understanding of the techniques involved in sales promotion.

The course aims to give students a broad understanding of research methodology. This course will provide an opportunity for students to establish their understanding of research methodology through critical exploration of research concepts, ethics, and approaches. The course introduces the principle of research, ethics and challenges, and the elements of the research process within quantitative, qualitative, and mixed methods approaches. Participants will use these theoretical underpinnings to begin to critically review literature relevant to their field or interests and determine how research findings are useful in forming their understanding of their work, social, local and global environment.

In this Accounting and Finance course, the basics of financial statements and all relevant terms are explained as they relate to the three pillars of financial statements – balance sheet, income statement, and cash flow statement. Analyse the performance of an organisation impacted by four fundamental drives of profitability: asset management, cost management, leverage management, and tax management.

Public health is concerned with population health and focuses on explaining the dynamics of social conditions and behavioral outcomes that influence the health and disease of human communities and populations. The social and behavioral determinants of health occupy a central place in contemporary public health and define the direction of contemporary preventive health practice.

Logistics Management is the part of supply chain management that plans, implements, and controls the efficient, effective forward and reverse flow and storage of goods, services, and related information between the point of origin and the point of consumption in order to meet customers’ requirements. This course provides a practical and management perspective of logistics and supply management in areas such as understanding the customer value chain, service phases and attributes, strategic logistic management, distribution channels, warehouse management, and logistic outsourcing.

Women and children are a unique and vulnerable group in global health. Global health interventions often target women and children because they suffer unique health disparities and yet they also show the most promise for improving health. The “Continuum of Care” for Reproductive, Maternal, Newborn and Child Health (RMNCH) includes the provision of integrated services for mothers and children, from pre-pregnancy through delivery, the immediate postnatal period and the 'childhood. This care is provided by families and communities, through outpatient services, clinics and other health facilities.

This course will involve the primary focus of constant improvement in the overall equipment effectiveness (OEE) as it relates to equipment and capital assets. Total Productivity Management (TPM) focuses on getting managers, maintenance personnel and equipment users all working together to prevent equipment problems and reduce expenditures. By giving ownership and responsibility of equipment and processes to the right employees, equipment breakdowns are reduced. TPM brings maintenance into focus as a necessary and vitality important part of the business. TPM is used at all levels of the organisation.