Fashion Marketing and Communication Academic Year - Fall Intake
Florence, Italy
DURATION
1 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
02 Sep 2025
TUITION FEES
EUR 14,000 *
STUDY FORMAT
On-Campus
* enrollment fee €3.000 + course fee €11.000
Introduction
This course is held in English language
Fashion is closely linked to communication and marketing as they allow brands to communicate their products, identity, and strategy. For this reason, it is very important to be able to design advertising campaigns as well as to identify and organize promotional activities, through the most appropriate communication channels, in order to convey the characteristics of a brand and advertise its products.
The Fashion Marketing and Communication Academic Year allows you to analyze the relationship between brand, products, and audience and the role that marketing and communication play within the fashion industry. You will explore how brands communicate their key messages across promotional platforms such as branding, advertising, print, digital and social media, visual merchandising, retail environments, events, and experimental marketing.
The course takes an in-depth look at positioning and target audience theories and analyzes specific case studies of some of the marketing and communication strategies adopted by the most renowned brands.
Schedule: Lessons run from Monday to Friday, full-time.
Gallery
Ideal Students
Target
Students attending their second year of university studies in Communication, Marketing, or Fashion Styling, and professionals working in one of these fields, seeking to achieve career development and additional skills and knowledge in a specific field.
Admissions
Scholarships and Funding
In order to support participants in the coverage of the participation fee, IED has activated an articulated system of facilities: partial or total Scholarships on tuition fee; Early Bird are facilitations for students finalizing enrolment by given deadlines.; Financings with the possibility to pay the tuition fee by instalments thanks to agreements with mortgage companies.
Curriculum
Methodology and Structure:
The education path is based on the acquirement of the cultural, methodological, technical, and technological knowledge and skills in the chosen field. The course alternates theoretical lessons with workshops and meetings with representatives of leading companies in the sector.
The Academic Year is made up of the Fall Semester in Fashion Marketing and one of the two Spring Semesters: Fashion Communication or Fashion Styling.
The aim of the course is to teach you to develop analytical and critical thinking, the ability to work independently and as part of a team, the use of effective communication, and the ability to give and receive constructive feedback.
Through the Fall Semester, you deepen the marketing strategies that brands often employ, and comprehend how these can be measured in terms of productivity, through product positioning, perceptual maps, and consumer portraits.
Based on your choice, during the Spring Semester, you will concentrate on a new product launch, re-launch, and brand repositioning, or you will acquire preparation in the planning and communication of events for fashion, starting from the study of significant case histories, as well as learn the most effective methods to manage a project, a customer or an event with digital tools to increase the integrated strategies of communication.
Rankings
IED strives to build a supportive environment and collaborative relationship with partners. That’s why IED delivers the necessary tools to support prospects students in exploring opportunities, making informed decisions, and designing their future.
Thanks to the innovative methodology and the professional success of IED students, the Ministries of Education and Research of the countries where IED operates directly – Italy, Spain and Brazil – have officially accredited the majority of IED Undergraduate and Master courses.
Program Outcome
You will learn the communication strategy and how to develop a written, visual, and digital narrative and to launch, promote, and support the brands that you connect with.
Program Tuition Fee
Career Opportunities
You will learn the communication strategy and how to develop a written, visual, and digital narrative and to launch, promote and support the brands that you connect with.
The course takes an in-depth look at positioning and target-audience theories and analyse specific case studies of some of the marketing and communication strategies adopted by the most renowned brands.
English Language Requirements
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