Advanced Strategic Public Relations Management
London Business Training & Consulting
Key Information
Campus location
London, United Kingdom
Languages
English
Study format
On-Campus
Duration
2 weeks
Pace
Full time
Tuition fees
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Application deadline
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Earliest start date
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Introduction
By attending this PR course, you will creatively explore practical skills and the commercial acuity required to manage the image and reputation of organizations and brands. By contextualizing PR and communication theory, it will create a vast range of options in how you can revolutionize media strategy, bond with affinity groups and manage content.
This course will compel you to incorporate all strengths, pressing crises and past obstacles into the DNA of the organization, services or brands you are entrusted to manage. By formulating impeccable public relations campaigns, we can align corporate strategy by examining the PR to revitalize stakeholder relations, media, events and internal communications.
The course will wrap with a summary of the key learning points, followed by an action planning exercise with a view to apply the acquired knowledge and skills immediately upon your return to work. Post-course support is also available in relation to the implementation of your action plan, up to six (6) months following course completion.
Agenda
Managing PR Communications
Origin of Public Relations
Internal and External Communications
Relationship Management
Understanding Channels of PR
Media Relations and Press Strategy
Best Practice of PR
Dealing with Media. Editors, Opinion Holders and Journalists
Media Relations and Interview Techniques
Finding the PR Opportunities
Corporate Reputation and Stakeholder Engagement
Building a Reputation
Measuring Stakeholder Perceptions
Attitudinal Analysis Encouraging Receptivity
Excelling Corporate Image
Social Media Approaches to Public Relations
The Social Media Landscape
Platform Functionalities and Use
How to Grow Followers / Supporters
Crisis and Issue Management
The Signs of Crisis
Managing the Crisis
Issue Management and Prioritizing
Resolving Conflicts
Public Relations Planning – Tools and Methodology
Best Methods of Media Coverage
Formulating Press Releases and Editor Pitches
Brand Media Landscape Analysis
Measuring PR Return on Investment (RoI)
Ethical Framework of Public Relations
Public Relations, Ethics and Accountability
Best Practice – Complaint Handling And Regeneration
Integrity Through PR Insight
Corporate Social Responsibility Implication to PR
Public Relations and Publicity Generation
How to Increase Media Exposure
Building Strategic Alliances
Tips for Media Success
Course Review
Summary and recap of key learning objectives
Action Planning
Target Audience
This PR course is suitable for:
- Marketing and PR Communications Directors.
- Media or Marketing Managers and PR executives.
- Corporate Communications Team
- C-Suite Executives
Learning Outcomes
Upon completion of this PR course, you will be able to:
- Deliver targeted PR Campaigns improving the organizations image and reputation with stakeholders.
- Champion communication and media strategy through engagement, message creation and sharing information.
- Develop a barometer to understand and interpret stakeholder viewpoints in order to create favourable perceptions.
- Devise solutions to endemic PR issues and crisis related responses.
- Create a PR framework of reporting and remedial procedures to highlight and resolve concerns.
- Implement world-class, PR best practice using ethics theory, accountability and CSR.
- Implement an Action Plan at your workplace using the knowledge and skills acquired through the course.