Business Diploma – Marketing Specialization

This diploma prepares you for various careers in business and management. You will develop a strong foundation in business communication, business math, and sales and marketing, and strengthen your interpersonal skills to help you integrate seamlessly in a diverse workplace.

Over the course of this program, students will:

• Study Canadian business culture
• Gain an understanding of the fundamentals of marketing, advertising, and events
• Develop written, personal, and relationship skills

Facts

• Delivery Method: In-class
• Starts: Winter, Spring, Summer, Fall
• Duration: 73 weeks
• Co-op: 22 weeks
• Credential: Diploma

Program

This interactive, project-based program will provide you with the training needed to become a valuable member of a marketing team. You will learn the best practices for social media and website content, event management and marketing, and form innovative techniques to gain exposure for products, services, and events. Beyond the typical business courses, classes that will set you apart in the workplace include:

• Creativity and Self Expressions
• Cultural Diversity and Understanding
• Writing with Purpose
• Speaking with Purpose
• Sales, Service and Relationship Management

Accreditation: Stenberg College is accredited by the

BC government’s Ministry of Advanced Education through the Private Training Institutions Branch (PTIB).

Articulation/Pathway: Graduates are granted transfer credits toward Yorkville University’s

Bachelor of Business Administration program or BCIT’s Business Management Advanced Diploma (students can continue to BCIT’s Bachelor of Business Administration (BBA) upon completion of the Advanced Diploma).

Headway / Unsplash

Admission Requirements

Pre-requisites:

• Grade 12 graduation or 19+ years of age
• English 11 (minimum grade C) or

Meet language proficiency requirements as stated below

• Completion of ‘Program & Career Outcomes’ form

Language Proficiency Requirements:

Overall IELTS Academic Test score* of 6.0 with no component less than 5.5. It must be within the last 2 years.

*Other English assessments are acceptable.

Program Courses

• Orientation and Student Success Skills/Computer Fundamentals
• Cultural Diversity & Understanding
• Workplace Readiness
• Creativity & Self-Expression
• Introduction to Marketing
• Advertising & Public Relations
• Interpersonal Skills Development
• Writing with Purpose
• Canadian Business Culture
• Business Math
• Digital Marketing
• Sales, Service & Relationship Management
• Speaking with Purpose
• Event Management
• Budgeting & Analytics
• Cooperative Work Experience

Potential Careers

Potential career titles include Marketing Coordinator, Marketing Assistant, Communications Coordinator, Communications Assistant, Event Assistant, Event Coordinator, Social Media Specialist, Email Marketing Specialist, Content Creator, Content Writer, Product Marketer, Public Relations Coordinator, Public Relations Assistant, Brand Ambassador, Field Marketing Coordinator, Business Development Representative/Manager, Account Representative/Manager, Customer Service Representative.