The luxury market is very specific and requires a marketing strategy to be carefully defined in order to succeed. With this course, you will develop your know-how and skills for this market in three steps. First, you will discover the rules and characteristics that define luxury brands and how they differentiate from premium or fashion brands. In the second part, you will learn how to make strategic choices in terms of branding and communication in various industries. Finally, you will explore how to appreciate and respond to challenges facing luxury brands.

Paris… In the most visited capital of the world, dive into where everything happens, from art to fashion, luxury and design. For a week or a month, come and see what comes out and gain insight into the Luxury industry. EIML Paris offers the opportunity to international students to acquire the fundamentals and realize that Luxury is above all a unique art of know-how, products, and services of which require a deep sense of quality. Thanks to our high-quality training classes, your skills, and competencies in the understanding of the specific codes and language of the Luxury industry will blossom.

The Luxury Brand Management course offers an introduction to the basics of marketing and communication strategies for the fashion industry.Learn about the importance of social digital platforms in the formation of successful branding and how to approach the concept of luxurious branding in the heart of a world fashion capital.

The Summer Campus Marketing & Communication For Luxury is designed to provide an in-depth picture of the luxury market and introduce the main elements of marketing and communications.

Learn how premium brands position themselves and market their products through marketing, brand building and brand psychology in this fashion course by Bayswater.

Depending on your chosen course, you will have the opportunity to participate in a range of dynamic learning and teaching environments. These may include lectures, workshops, tutorials, group work, internet challenges, case studies, practical sessions, discussion groups, external visits, and more. 

The Luxury Management Diploma is organized by the Anahuac University of Mexico and the European Institute of Luxury (IELujo). It is specifically designed for professionals and companies in Mexico and Latin America. The Luxury Management diploma began its first edition in 2017 and has already successfully completed 5 editions until 2021, running smoothly even in times of pandemic. In May 2021 we finished the 5th generation that had to pass in live streaming format with international students and from all over the republic.

Get an introduction to issues, agendas, and contexts relating to fashion and sustainability in a changing world.

Trained British Style in Britain – Our clients worldwide desire service excellence professionals to be trained both British and International Style in Britain – which is why the demand for skilled butlers trained by The British Butler Institute has never been higher.

The diploma course of Marketing and Communications for Fashion and Luxury Brands will teach you the frameworks to identify the needs of the sector and how to quickly adapt to them.